Longines Global Champions Tour Expands Partnership with Nikki Beach Hospitality Group

The Longines Global Champions Tour is set to bring even more Riviera glamour to the 2026 season with the expansion of its partnership with iconic luxury lifestyle brand Nikki Beach.

In one of the most exciting hospitality collaborations of the summer, Nikki Beach will partner with the Longines Global Champions Tour in Saint-Tropez, Ramatuelle, creating the GC Lounge by Nikki Beach - a vibrant, stylish destination where world-class sport meets the unmistakable energy of one of the world’s most famous beach club brands.

Tickets for the GC Lounge by Nikki Beach at the Longines Global Champions Tour of Saint-Tropez, Ramatuelle are now on sale, offering guests the chance to experience elite show jumping in an atmosphere synonymous with the Nikki Beach lifestyle - music, celebration, exceptional hospitality and front-row access to the sport’s greatest stars.

Set in the heart of Ramatuelle, Saint-Tropez, one of the most glamorous stops on the global tour, the event attracts the world’s best riders and horses alongside an international audience of VIP guests, tastemakers and luxury partners. The GC Lounge by Nikki Beach will elevate the experience even further, blending high-level sport with Riviera-style hospitality and entertainment.

From sun-soaked afternoons watching the world’s top show jumpers compete for victory to lively celebrations as the sun sets over the arena, the GC Lounge by Nikki Beach will capture the essence of both brands - sport, lifestyle and unforgettable moments.

The partnership will extend beyond Saint-Tropez, with Nikki Beach & Lucia Cannes by Nikki Beach also collaborating with the Longines Global Champions Tour across key European destinations including Cannes and Monaco, bringing its globally recognised atmosphere and signature energy to some of the Tour’s most iconic locations.

Together, the Longines Global Champions Tour and Nikki Beach share a vision of creating exceptional experiences where elite sport meets luxury lifestyle, set against some of the world’s most spectacular backdrops.

With tickets now available, guests are invited to secure their place at one of the most anticipated events of the summer and experience the GC Lounge by Nikki Beach at the Longines Global Champions Tour of St Tropez.

About the Longines Global Champions Tour

The Longines Global Champions Tour is the premier global show jumping circuit, bringing the world’s best riders and horses to compete in spectacular destinations across the globe. Known for combining elite sport with luxury lifestyle and entertainment, the Tour has become one of the most prestigious and glamorous sporting series in the world.

About Nikki Beach Hospitality Group:

Established by entrepreneurs Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its collection of beach clubs, hotels, resorts, residences, dining concepts, and pop-ups. Located in some of the world’s most sought-after destinations, Nikki Beach is recognized among the best beach clubs and resorts, seamlessly blending music, dining, entertainment, fashion, film, and art to create unforgettable moments. In addition to the iconic Nikki Beach brand, the group’s portfolio continues to expand with brands including Lucia by Nikki Beach, launched in 2024, and Maison Mer, which debuted in 2025, each with its own distinct culinary vision and identity. Across its expanding endeavors, Nikki Beach Hospitality Group continues to set new benchmarks in crafting luxury travel and lifestyle experiences.