A New Season, Illustrated – Introducing the 2026 Longines Global Champions Tour Poster Series

As the Longines Global Champions Tour enters a landmark anniversary season, the 2026 poster series defines the visual identity of the year – marking 20 years of the LGCT and 10 years of the GCL.

Created in collaboration with artist Aldo Sacchetti, the series features a hand-painted artwork for every event on the 2026 calendar. Each poster is illustrated individually, capturing the movement, elegance and atmosphere that define Global Champions at each destination, while forming a cohesive creative language across all 17 stages of the Tour.

Rooted in a background spanning fashion, theatre and high-end cultural spaces, Aldo’s artistic approach balances precision with instinct. Each artwork begins as a hand-drawn and hand-painted illustration before being digitised, preserving warmth, texture and individuality across the collection.

“This collaboration is something completely new and exciting for me,” he explains. “Connecting my art with my favourite sport feels very personal. I’ve been riding horses since I was little and have always loved these beautiful creatures.”

At the heart of every illustration is the horse – portrayed not only as an elite athlete, but as a work of art in motion.
“Everything draws me to the horse,” Aldo says. “The roundness of the neck, the perfection of the head, the tail – every part.”

The creative vision reflects the duality at the core of the Longines Global Champions Tour. “I wanted to capture the elegance of the circuit, the adrenaline you can breathe, and the elegance you can feel at the same time,” he adds.

Launching with a first wave of artworks spanning Doha, Miami Beach, Shanghai, London and Valkenswaard, the series presents a considered selection of host cities rather than a fixed sequence of event stages. Each poster interprets its destination through Aldo’s personal lens, shaped by travel, briefing and instinct.

“I travel a lot, so I put my own view into each city, inspired by a strong briefing – and then I let instinct take over.”

Subtly integrated throughout the series, the 2026 anniversary logo anchors the collection within this milestone season.
“I feel very honoured to be part of this anniversary,” Aldo says. “I hope to celebrate it in a beautiful way through my illustrations.”

Together, the 2026 poster series forms the hero visual expression of the anniversary year – honouring legacy and craftsmanship, while looking ahead to the next game changing chapter of Global Champions.