A Global Stage for Brands – Exhibit with Global Champions in 2026

The Longines Global Champions Tour is more than a sporting series – it is a global journey through some of the world’s most iconic destinations, united by elite competition, culture and lifestyle. In 2026, that journey once again offers premium equestrian and lifestyle brands the opportunity to exhibit at the heart of the experience.

From the glittering sands of Miami Beach to the historic heart of horse country in Valkenswaard, the Longines Global Champions Tour Shopping Village travels across continents, delivering a carefully curated retail environment at every stop. Each destination brings its own rhythm, audience and atmosphere, while remaining anchored in the unmistakable identity of the Longines Global Champions Tour.

The Shopping Village is where the worlds of sport, lifestyle and community intersect. Riders, owners and VIP guests move through the village between competition and hospitality, while thousands of international fans and general ticket holders explore the event throughout the day – discovering brands, engaging with products and experiencing the Tour beyond the arena.

This unique audience mix is what sets the Longines Global Champions Tour apart. Exhibitors are not limited to a single demographic, but instead connect with a layered, highly engaged crowd – from passionate equestrian followers and lifestyle consumers to high-net-worth individuals and global travellers drawn to the destinations themselves.

Positioned alongside world-class sport, broadcast coverage and premium hospitality, the Shopping Village becomes an integral part of the event experience. It is a space designed for visibility, interaction and storytelling, where brands are experienced in context rather than simply displayed.

With opportunities spanning major international cities and heritage equestrian venues, the 2026 season offers brands the flexibility to exhibit at a single iconic stop or across multiple destinations as part of a broader global strategy.

Explore the full 2026 calendar and discover exhibiting opportunities at each event via the destination breakdown page.