Following the long term relationship between Longines and Tops International Arena - the spiritual home of the Longines Global Champions Tour, today it is announced the popular show jumping venue has been renamed the Longines Tops International Arena.
Longines will continue to be the Official Watch and Official Time Keeper supporting the state-of-the-art equestrian facilities including the expansive grass arena. The Longines Tops International Arena is a spectacular destination for sport, lifestyle and entertainment in the heart of Europe. Jan Tops, Olympic Gold medalist, businessman, Founder and President of the Longines Global Champions Tour, created a beautiful and ground breaking destination attracting people from all over the world. The extraordinary facilities are all about sport, whether it is world class sport at the highest level or talented stars of the future, all are welcome in Valkenswaard, the Netherlands.
Founder of Longines Tops International Arena Jan Tops said: “Longines is the definition of a balance between tradition and modern technological innovations, and these beliefs really reflect the values and aspirations of Longines Tops International Arena. We are delighted to reaffirm our strong and long term association with Longines which is such a well-established and prominent global brand known for its support with equestrian sports. We are looking forward to continuing this successful partnership for many more years!”
Matthias Breschan, Longines CEO, said: “This partnership is proof of an impactful relationship that helps shine a light on this fascinating sport. We are very proud of how successful this collaboration with Jan Tops has been and we look forward to seeing what else Longines and the Longines Tops International Arena can achieve together for the benefit of all show jumping riders, horses and spectators worldwide.”
The venue is one spectacular, purpose built, epicenter of equestrianism in Europe. Located in the spiritual home of the prestigious Longines Global Champions Tour and revolutionary GCL. The venue is designed with the horses first as it mixes cutting edge design and technology with traditional values, ensuring the perfect environment for competitors, spectators and VIP guests alike.
This partnership reinforces Longines’ long-lasting dedication and commitment to the equestrian world, which dates back over a century and half.
With an impressive six-event line-up coming to the Longines Tops International Arena over the summer months spectators will be able to enjoy live music, a full entertainment schedule on the Place du Concorde, shopping and a wide range of food and beverage stands.
With world-class facilities playing host to the best young riders, horses, 1*, 2* and 5* riders across the country and world, show jumping and sporting fans alike are set to be treated to the thrilling sporting action and exceptional hospitality and the re-banded Longines Tops International Arena.
Based in Saint-Imier in Switzerland since 1832, the watchmaking company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.