Longines and the Longines Global Champions Tour announced today that their strategic partnership will be extended to 2027. The collaboration, which sees Longines serve as the Main Partner and Official Timekeeper of the prestigious show jumping circuit, first began in 2013 and was renewed in 2018. This extension of the partnership underscores the success of the collaboration and the growing popularity of the equestrian sport.
The Longines Global Champions Tour’s stops include iconic destinations such as Doha, Miami Beach, Shanghai, Monaco, Paris, Rome, New York and a brand new destination, Riyadh. In each location, the city’s famous highlights serve as the backdrop for the renowned competition. The circuit will come to an end in Prague with the Longines Global Champions Tour Super Grand Prix, which brings together the winners of each Longines Global Champions Tour Grand Prix leg for the ultimate battle.
With a continued investment in digital strategy and entertaining content for fans around the world, including new technology to enhance viewer experience, the Longines Global Champions Tour is the best circuit in equestrian sport.
Matthias Breschan, Longines CEO, said: “The announcement of our continued partnership with the Longines Global Champions Tour is proof of an impactful relationship that helps shine a light on this fascinating sport while helping Longines secure its reputation as a major player in the field of show jumping. We are very proud of how successful this collaboration has been and we look forward to seeing what else Longines and the Longines Global Champions Tour can achieve together for the benefit of all show jumping riders, horses and spectators worldwide.”
Jan Tops, founder and president of the Longines Global Champions Tour, said: “I am delighted to announce this extended partnership with Longines which is another landmark for our series. Since we launched Global Champions Tour in 2006 we have strived to raise standards in all aspects of show jumping to benefit all stakeholders and we are committed to driving this further in future years with this tremendous support from our long-term partner Longines. I want to thank Longines for their vision, passion and incredible commitment to show jumping and equestrian sport”
The Swiss watch brand Longines and the Longines Global Champions Tour launched their partnership in 2013. It was renewed in 2018 and since then it has expanded to spectacular and unique new venues in some of the world’s most cosmopolitan cities. The partnership has led to increased TV exposure, as well as growth across digital and social media platforms.