Exciting New Partnership with Nikki Beach Hospitality Group Across Cannes, Saint-Tropez, and Monaco
As the world’s premier show jumping circuit continues its 2025 season in some of the most iconic coastal destinations in Europe, Nikki Beach brings its unmistakable blend of laid-back luxury, elevated hospitality, and vibrant energy to the Tour - creating a powerful fusion of top-level sport and world-class lifestyle experiences.
The Longines Global Champions Tour is proud to announce an exciting new partnership with the world-renowned Nikki Beach Hospitality Group, which will span three spectacular Riviera events this summer: Cannes (5–7 June), Ramatuelle, St.Tropez (12–14 June), and Monaco (3–5 July) 2025.
As the world’s premier show jumping circuit continues its 2025 season in some of the most iconic coastal destinations in Europe, Nikki Beach brings its unmistakable blend of laid-back luxury, elevated hospitality, and vibrant energy to the Tour - creating a powerful fusion of top-level sport and world-class lifestyle experiences.
From the sparkling shores of the French Riviera to the glamour of Monte Carlo, this multi-stop collaboration unites two global powerhouses of prestige and entertainment. Just moments from the arenas, Lucia Cannes, Nikki Beach Saint-Tropez, and Nikki Beach Monte-Carlo will welcome guests with signature experiences featuring live music, creative Mediterranean cuisine, refined service, and stylish ambiance - the perfect extension of a day at the Longines Global Champions Tour.
“We are thrilled to welcome Nikki Beach Hospitality Group as an official partner for our 2025 Riviera events,” said Denis Monticolo, Commercial Director of the Longines Global Champions Tour. “Their international reputation for creating unforgettable moments aligns perfectly with our vision of combining elite sport with exceptional lifestyle. This partnership will take the experience to the next level.”
From luxury beach clubs to five-star resort hospitality, Nikki Beach is globally recognised for celebrating life through a seamless mix of music, fashion, dining, and art. The partnership with LGCT marks a new chapter for both brands—redefining equestrian entertainment in the heart of the Riviera season.
🎟️ Tickets for Cannes, Saint-Tropez, and Monaco are nearly sold out on sale now: Click here
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🌐 Learn more about Nikki Beach: nikkibeach.com
About Nikki Beach Hospitality Group
Founded by entrepreneurs Jack and Lucia Penrod, Nikki Beach Hospitality Group represents laid-back luxury hospitality, creating immersive experiences through its collection of Nikki Beach properties, including iconic beach clubs, resorts, residences, restaurants, and pop-ups—as well as the group’s new restaurant concept, Lucia. Located in some of the world’s most sought-after destinations, Nikki Beach is recognized as one of the top beach club and resort brands globally.
Nikki Beach is a world-renowned reference for unforgettable moments, harmoniously blending music, dining, entertainment, fashion, film, and art to create unparalleled celebrations. Beyond travel experiences, the brand also includes a lifestyle division, featuring boutiques and an online store.
In 2024, the brand launched Lucia, a revolutionary restaurant and beach concept within the Nikki Beach Hospitality Group portfolio. Lucia aims to redefine culinary excellence and immersive dining, pairing “Cuisine du Soleil” with a vibrant setting that evolves with the seasons.
As part of the brand’s continued expansion, Nikki Beach Hospitality Group continues to set new benchmarks in luxury travel and lifestyle experiences.
My vision is clear. Only the best for the best.