
The Longines Global Champions Tour officially launched its newest event today in Cairo with a high-level press conference attended by senior dignitaries and key stakeholders. The event was honoured by the presence of the Prime Minister of Egypt, Mostafa Madbouly and Lt General Ashraf Salem Zaher Head of the Egyption Military Academy who both delivered a keynote speech welcoming the Tour and underlining the significance of hosting a world-class international sporting event in Egypt.
The press conference was also attended by other high-ranking government officials, representatives of national institutions like General Mohamed Turk, Vice President of Egyption Military Academy and Dr Ismaiel Shaker, President of the Egyption Equestrian Federation joined the press conference with and leading figures from sport and culture, marking a landmark moment in the introduction of the Longines Global Champions Tour to one of the most iconic destinations in the world.

A message from Jan Tops on the launch of landmark event in front of the Pyramids in Cairo, Egypt.
"Mr. Prime Minister of Egypt, Ladies and gentlemen, guests, media, and friends,
It is a great honour to be here today to officially announce a new and truly historic chapter for the Longines Global Champions Tour.
Bringing the Longines Global Champions Tour to Cairo is something truly special for all of us. To be jumping in front of the Pyramids - one of the most iconic and historic landmarks in the world - is not just a sporting milestone, but a cultural moment. This is where history meets modern sport, where tradition and excellence come together in a way that only this Tour can deliver and we are delighted to confirm a five year agreement of the new event.
I would like to express my sincere thanks to our title partner Longines for their continued trust and support, and to Qatar Museums and ACUD for sharing our vision of sport, culture, and heritage coming together on the world stage.
I would also like to extend our deepest gratitude to the Prime Minister of Egypt, Dr. Mostafa Madbouly, the Egyptian Military Academy, and the Egyptian Equestrian Federation. Without your belief, cooperation, and support, this event would simply not be possible.
For our riders, teams, partners, and fans around the world, this is an unforgettable setting. It is a stage unlike any other, and one that reflects exactly what the Longines Global Champions Tour stands for: innovation, ambition, and pushing boundaries.
We are incredibly excited - not just about a new event, but about what this represents. Cairo is a powerful symbol of our continued expansion and our commitment to bringing top-level show jumping to new regions, new audiences, and new cultures.
This is another huge step forward for the Tour. Over the years, we have grown into a truly global championship, and today we proudly add Cairo to that journey. It underlines our belief in the future of the sport, in the Middle East and beyond, and in creating moments that inspire the next generation.
Thank you all for being part of this historic announcement. We look forward to welcoming the world to Cairo and making history together.
Thank you."
My vision is clear. Only the best for the best.